Change

Wherever you are in the supply chain, are you fed up with the same old, same old?

Unrealistic expectations on the amount of inventory that can be sold, with the store then having to heavily discount to get anywhere close to making a sale because the product they have invested in is being torn apart, while the manufacturer / brand stands by and says it can do nothing.

There is a different way and if we work together we can make change happen.

But first, we all have to except that unless every link in that supply chain can make a reasonable and fair profit, then long term, the demise that we are seeing in the retail side of diving will only continue.

A Dive Store cannot survive on air fills alone and diving cannot survive, let alone grow without Dive Stores. If we do not have real stores, the ones with front doors, personalities and experience, then the decay will only continue.

All manufacturers / brands must begin to put real stores front and centre. We must give them a decent and achievable margin and then be prepared to protect that “store” margin. This is actually fairly easy to do. For the big players, it might mean going backwards, before they can go forward. Something shareholders and accountants will not agree too. This is not in their vocabulary and scares them to a standstill.

But if we are to help rebuild the grass roots of our sport, this is one of the things that must do.

“All life is part of a complex relationship in which each is dependent upon the others, taking from, giving to and living with all the rest.”
Jacques-Yves Cousteau

There is a different way!

Please contact us, we would love the opportunity to talk with you and explain more.